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In 2024, AIR reached over 52,000 individuals through turn-key youth substance use prevention programs and via our online tools, including substance use prevention presentations, the Parent Toolkit, the Hidden in Plain View Mobile Exhibit, the Virtual Bedroom, the film "Don’t Wait," and The Parent Pact.
The (Preventable) Problem
Substance use and abuse in children and young adults result from one or more reasons, including but not limited to
Among individuals aged 18 to 30 admitted to treatment facilities, 74 percent began substance use at age 17 or younger. It is the persistent silence and pervasive stigma around topics of mental health and drug use that sets children up to experiment with and become addicted to drugs and alcohol. Knowing this and having studied the research as well as the lived experiences of those with substance abuse, their families, and communities, AIR is focused on helping adults recognize the triggers for substance abuse and prepare them to promote prevention and interrupt patterns of use and abuse for children.
Addiction is Inheritable: Research shows that genetics have somewhere between 40% and 70% influence on addiction. About half of a person’s susceptibility to developing a substance use disorder (SUD) can be hereditary. Genetics can mark you as more prone to use alcohol, tobacco products, or drugs such as cocaine, heroin, and opioids. We clarify that children at greater risk MUST be given refusal skills and educated on their family history. Genetics indicate a predisposition, not a destiny.
Regardless of the trigger for drug or alcohol use, studies show that it can often be prevented when parents, guardians, and other adults have the information they need to share evidence-based information with the children in their lives, recognize and interrupt the signs and symptoms of experimentation, and set norms for talking about feelings and managing emotions that don’t include drugs or alcohol.
For Adult/Parent intervention to be successful, they need to be equipped with
AIR is the only program in Missouri, Illinois, and Kansas that provides community-based programs and resources designed to be delivered to adults by adults with lived experience (having lost or almost lost a child or loved one to the effects of addiction). It also provides the training, information, resources, and support a parent – or any adult who works with or loves kids - needs to interrupt and prevent substance use and abuse among children. The demand for these services and lack of like/similar programs results in requests for our programs from all over the United States.
For more information about Addiction is Real, please visit https://bit.ly/m/Addiction-Is-Real
Addiction is Real exists to empower parents and other adults with the tools they need to discuss difficult topics related to addiction, including suicide, mental health, and the dangers of substance use with children.
We equip communities with the skills to recognize behaviors and factors that support healthy decision-making, and those that lead to risky choices.
Organization name
Addiction is Real, Inc.
other names
The SAFE Program by Addiction is Real, Inc.
Tax id (EIN)
81-1896239
Mission/Purpose
Other, Mental/Behavioral Health, Human Trafficking/Exploitation, Human Rights, Civil Rights, Advocacy, Humanitarian Aid/Disaster Relief, Health & Wellness, Family Services/Child Welfare, Education, Economic/Financial Security, Domestic Violence/Family Violence & Advocacy, Capacity Building/Intermediary, Community Improvement/Economic Development
Operating Budget
Micro: $50,001 - $250,000
Service Area
Bond County, Washington County, Calhoun County, Clinton County, Franklin County, Jefferson County, Jersey County, Lincoln County, Madison County, Monroe County, St Charles County, St Clair County, St Louis City, Warren County, St Louis County
Audiences Served
BILPOC, General Public, Teens, Children, Youth, Families, Men, Women, Veterans, Older Adults, Military, LGBTQIA+, Justice-Involved Individuals, Immigrants, Refugees, Foreign-Born Populations, People with Disabilities, First Responders
Address
5988 Mid Rivers Mall Drive #230