Addiction is Real, Inc.

A nonprofit organization

0% complete

$2,500 Goal

In 2024, AIR reached over 52,000 individuals through turn-key youth substance use prevention programs and via our online tools, including substance use prevention presentations, the Parent Toolkit, the Hidden in Plain View Mobile Exhibit, the Virtual Bedroom, the film "Don’t Wait," and The Parent Pact.

The (Preventable) Problem

Substance use and abuse in children and young adults result from one or more reasons, including but not limited to

  • Seeking ways to manage their anxiety, depression, stress, underlying mental illness, or other emotional/intellectual challenges related to typical growth and development.
  • Seeking ways to mitigate feelings of isolation and social alienation and cope with low self-esteem.
  • Experimentation and risk-taking.
  • Impulsiveness and the desire to manage feelings of frustration or experience instant gratification.
  • To cope with trauma. 
  • Seeing adults use drugs and alcohol to manage their stress.

Among individuals aged 18 to 30 admitted to treatment facilities, 74 percent began substance use at age 17 or younger. It is the persistent silence and pervasive stigma around topics of mental health and drug use that sets children up to experiment with and become addicted to drugs and alcohol. Knowing this and having studied the research as well as the lived experiences of those with substance abuse, their families, and communities, AIR is focused on helping adults recognize the triggers for substance abuse and prepare them to promote prevention and interrupt patterns of use and abuse for children. 

Addiction is Inheritable: Research shows that genetics have somewhere between 40% and 70% influence on addiction. About half of a person’s susceptibility to developing a substance use disorder (SUD) can be hereditary. Genetics can mark you as more prone to use alcohol, tobacco products, or drugs such as cocaine, heroin, and opioids. We clarify that children at greater risk MUST be given refusal skills and educated on their family history. Genetics indicate a predisposition, not a destiny.

Regardless of the trigger for drug or alcohol use, studies show that it can often be prevented when parents, guardians, and other adults have the information they need to share evidence-based information with the children in their lives, recognize and interrupt the signs and symptoms of experimentation, and set norms for talking about feelings and managing emotions that don’t include drugs or alcohol. 

For Adult/Parent intervention to be successful, they need to be equipped with

  • Evidence-based information that debunks dangerous myths and allows them to spot misinformation from other sources about substance abuse.
  • The ability to critically evaluate the source and validity of mental health and substance abuse information, including information shared by government agencies, as it is sometimes outdated or is simply misinformation. 
  • Skills for identifying the signs of mental and emotional health issues as well as indicators of substance use and abuse that often hide in plain view. 
  • The ability to model healthy behaviors, acknowledge and discuss substance abuse in their family history, and create trusting relationships with children. 
  • A community of similarly educated and engaged adults who reinforce the sharing of information that explains the underlying triggers for substance abuse and actively promote alternate coping strategies.
  • The training to help children refuse alcohol and drugs when they are available or offered. 
  • To develop a plan with the children in their lives so if/when they choose to experiment with drugs or alcohol, they have a trusted person to turn to for a plan and for how to make other choices. 

AIR is the only program in Missouri, Illinois, and Kansas that provides community-based programs and resources designed to be delivered to adults by adults with lived experience (having lost or almost lost a child or loved one to the effects of addiction). It also provides the training, information, resources, and support a parent – or any adult who works with or loves kids - needs to interrupt and prevent substance use and abuse among children. The demand for these services and lack of like/similar programs results in requests for our programs from all over the United States. 

For more information about Addiction is Real, please visit https://bit.ly/m/Addiction-Is-Real 

Mission

Addiction is Real brings hope to communities by equipping trusted adults with tools, real-life insight, interactive exhibits, and presentations to prevent or delay addiction and youth substance use.

In Missouri alone, 1 in 4 children face risk factors like trauma, mental health challenges, peer pressure, or a family history of addiction, often without a trusted adult who knows how to help.

We empower parents, family members, caregivers, educators, and community leaders to:

Recognize those risks and equip their community or home with protective factors

Understand emerging drug trends

Reduce the stigma that surrounds addiction

Acknowledge that addiction is passed on in genetics 40% – 70% of the time

Start conversations that help kids delay or avoid use and make healthier choices

When young people are supported in delaying use and developing strong decision-making skills, they lay the groundwork for resilience, connection, and lifelong success.

We equip communities with the skills to recognize behaviors and factors that support healthy decision-making, and those that lead to risky choices.

Vision

We envision communities where every child is surrounded by trusted, informed adults and addiction is addressed openly, not hidden in silence.

Through:

Honest conversations

Shared experience

Immersive tools

Up-to-date knowledge of emerging drug trends

Support navigating resources

We help families and communities prevent what is preventable and support kids to lead healthy, fulfilling lives.

Delaying and preventing use isn’t just about avoiding harm; it's also about unlocking every child’s full potential by giving them the confidence and support they need to make healthy choices.

Organization Data

Summary

Organization name

Addiction is Real, Inc.

other names

The SAFE Program by Addiction is Real, Inc.

Tax id (EIN)

81-1896239

Mission/Purpose

Other, Social Justice, Public Safety, Mental/Behavioral Health, Human Rights, Civil Rights, Advocacy, Family Services/Child Welfare, Employment & Workforce Development, Education - Higher Ed, Education, Community Improvement/Economic Development

Operating Budget

Micro: $50,001 - $250,000

Service Area

Bond County, Washington County, Warren County, St Louis City, Calhoun County, Clinton County, Franklin County, Jefferson County, Jersey County, Lincoln County, Madison County, Monroe County, St Charles County, St Clair County, St Louis County

Audiences Served

Men, Children, Youth, Families, Teens, BILPOC, Women, Veterans, Older Adults, Military, LGBTQIA+, Justice-Involved Individuals, Immigrants, Refugees, Foreign-Born Populations, People with Disabilities, First Responders, General Public

Address

5988 Mid Rivers Mall Drive #230
St. Peters, MO 63304

Phone

314-471-3444